{"id":82199,"date":"2023-02-27T17:22:26","date_gmt":"2023-02-27T17:22:26","guid":{"rendered":"https:\/\/www.dimecuba.com\/revista\/?p=82199"},"modified":"2023-02-27T17:22:27","modified_gmt":"2023-02-27T17:22:27","slug":"marcas-habana","status":"publish","type":"post","link":"https:\/\/www.dimecuba.com\/revista\/noticias-cuba\/marcas-habana\/","title":{"rendered":"Presentan Ranking de Marcas Notorias del sector privado en La Habana"},"content":{"rendered":"<p>Se realiz\u00f3 la primera edici\u00f3n de Ranking de Marcas Notorias del sector privado en La Habana, con SMG Branding, empresa de Branding estrat\u00e9gico.<\/p>\n<p>El <a href=\"https:\/\/www.facebook.com\/smgbranding\/posts\/1602755676904336\">equipo de SMG<\/a> vivi\u00f3 una de las jornadas m\u00e1s lindas con la presentaci\u00f3n y los resultados del I Ranking de Marcas Notorias.<\/p>\n<p>Durante el programa se mostr\u00f3 la metodolog\u00eda empleada para obtener los resultados, as\u00ed como algunos elementos curiosos obtenidos durante la investigaci\u00f3n.<\/p>\n<p>En el panel, tres de las marcas del ranking compartieron sus historias y c\u00f3mo hacen crecer sus marcas.<\/p>\n<p>Adem\u00e1s, este espacio de network permiti\u00f3 a emprendedores, colegas y miembros de la academia compartir sus impresiones.<\/p>\n<h2>Marcas Notorias del sector privado en La Habana<\/h2>\n<p>D&#8217; Brujas Jabones Artesanales, El Biky y Clandestina quedaron como las tres marcas m\u00e1s destacadas en el ranking, demostrando que en Cuba existen marcas notorias para sus p\u00fablicos.<\/p>\n<p>El objetivo fu determinar cu\u00e1les eran las marcas l\u00edderes de dicho sector en la capital cubana. Para hacer el estudio se encuestaron a 385 residentes de La Habana.<\/p>\n<p>Clandestina, en moda; D\u2019 Brujas, en cosm\u00e9tica; y El Biky, en restauraci\u00f3n gastron\u00f3mica, resultaron los ganadores en las tres categor\u00edas evaluadas.<\/p>\n<p>Adem\u00e1s, para clasificar las marcas se otorgaron puntos siguiendo el lugar en que estas fueron referidas por cada encuestado.<\/p>\n<p>Durante la presentaci\u00f3n tambi\u00e9n se comentaron datos sobre el conocimiento y el consumo de las marcas por parte de los habaneros.<\/p>\n<p>Para Suselmis Mart\u00edn, directora ejecutiva de SMG Branding, la iniciativa ha servido para \u201chacer tangible algo tan intangible como una marca\u201d, y tambi\u00e9n para reconocer el trabajo de quienes han creado y defendido esas marcas a lo largo de los a\u00f1os. Asimismo, Mart\u00edn destac\u00f3 que el ranking ha permitido conocer que hay muchas oportunidades en el mercado.<\/p>\n<p>SMG Branding ya valora la realizaci\u00f3n de una segunda edici\u00f3n del ranking, centrada en otros sectores de la actividad privada en la isla, as\u00ed como el desaf\u00edo de explorar m\u00e1s all\u00e1 de La Habana y evaluar otras variables relacionadas con el propio desempe\u00f1o comercial y empresarial de las marcas.<\/p>\n<p>En un contexto de crisis como el que atraviesa Cuba, iniciativas como esta resultan sin dudas una motivaci\u00f3n para quienes aportan al pa\u00eds a trav\u00e9s de sus propios proyectos y negocios.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Se realiz\u00f3 la primera edici\u00f3n de Ranking de Marcas Notorias del sector privado en La Habana, con empresa de Branding estrat\u00e9gico.<\/p>\n","protected":false},"author":13,"featured_media":82201,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"colormag_page_container_layout":"default_layout","colormag_page_sidebar_layout":"default_layout","wprm-recipe-roundup-name":"","wprm-recipe-roundup-description":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-82199","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias-cuba"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.8 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Presentan Ranking de Marcas Notorias del sector privado en La Habana<\/title>\n<meta name=\"description\" content=\"Se realiz\u00f3 la primera edici\u00f3n de Ranking de Marcas Notorias del sector privado en La Habana, con empresa de Branding estrat\u00e9gico.\" \/>\n<meta name=\"robots\" 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